Full Name
Amanda McVay
Job Title
Group VP, Customer Strategy & Marketing
Company
Meijer
Speaker Bio
McVay helped launch the private label Frederik’s brand, the first of its kind for Meijer; the brand has exceeded expectations and will expand to encompass even more items.
As chair of the board of Feeding America, she facilitated the purchase of an expanded distribution facility that will allow the company to aid more families in need and meet the national goals of distribution for the first time.
McVay launched a new team focused on retail media that delivered a 10% increase in revenues, as well as kick-starting purpose marketing efforts, which amplified brand purpose with TV/streaming video spots, community short-form videos and community social posts.
Amanda McVay