Full Name
Amanda McVay
Job Title
Group VP, Customer Strategy & Marketing
Company
Meijer
Speaker Bio
Amanda McVay is the Group Vice President of Customer Strategy and Marketing for Meijer, Inc., the Grand Rapids, Mich.-based retailer that operates more than 260 stores in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.
As Group Vice President, Amanda is responsible for Meijer’s go to market customer strategy leading across the Marketing, Digital, Ecommerce, Category Management, Own Brand, Loyalty, and Retail Media organizations.
Prior to her current role, Amanda served as Group Vice President of Merchandising leading Grocery, where she was responsible for setting the business strategy and leading the buying team that represents dry grocery, frozen, dairy, snacks and beverages to provide the best assortment to customers. She delivered industry-leading same store sales and profit growth while capturing market share gains by creating innovative business development strategies.
As Group Vice President, Amanda is responsible for Meijer’s go to market customer strategy leading across the Marketing, Digital, Ecommerce, Category Management, Own Brand, Loyalty, and Retail Media organizations.
Prior to her current role, Amanda served as Group Vice President of Merchandising leading Grocery, where she was responsible for setting the business strategy and leading the buying team that represents dry grocery, frozen, dairy, snacks and beverages to provide the best assortment to customers. She delivered industry-leading same store sales and profit growth while capturing market share gains by creating innovative business development strategies.
Speaking At
