Rochelle currently serves as Vice President, Enterprise Marketing at Giant Eagle where she is responsible for driving the brand strategy across Giant Eagle, Market District and GetGo. Rochelle has over 21 years of experience in the retail grocery industry and has a track record of building and leading high-performing teams. Rochelle has held various roles at Giant Eagle including leading the Market District format introduction and growth strategy, VP of Grocery Merchandising, and VP of Digital where she led the development of Giant Eagle’s Retail Media Network and Marketplace. Rochelle is passionate about inclusion and diversity, volunteering in her local Pittsburgh community and spending time with her family.