Full Name
Jonathan Goeckerman
Job Title
Manager, Talent Management
Company
Kroger
Speaker Bio
Myrna Rexing, senior brand manager at Kroger, oversees the brand strategy and go-to-market operations for Kroger’s Our Brands portfolio, a nearly $28 billion dollar business. She believes that every impression Our Brands makes is crucial towards earning customer loyalty. Myrna’s passion to grow brand affinity and making product packaging as good as the product itself is what fuels her and her team to keep raising the bar.

In her role, Myrna spearheaded the evolution of the Our Brands Marketing strategy, introducing a consolidated opening price-point brand into the portfolio and repositioning the Kroger, Simple Truth® and Private Selection® brands to better meet customer needs. She also values inclusivity and led the launch of Our Brands’ newest soft drink line, appealing to Hispanic customers.

In 2020, Myrna received the “Long Neck” award from the Our Brands leadership team for her work driving innovation on how Our Brands go-to-market.

Myrna holds a bachelor’s in Business Administration from the University of Cincinnati and a master’s in business from Xavier University. In her free time, she enjoys challenging herself, friends and family to create new recipes using only Our Brands products.
Jonathan Goeckerman