A Topco associate for 4 years, Jenny Applegate serves as Topco’s Director of Integrated Marketing Solutions. In this role, she is primarily responsible for marketing innovation that helps to bring Topco own brands to life. This includes leading the Integrated Marketing team in creating strategic campaigns and assets to meet shoppers wherever they are in their purchasing journey, including In-Home Pre-Shop, In-Store, In-Aisle and In-Home Post-Shop. Ultimately, Jenny’s team is responsible for unifying all aspects of marketing by identifying and aligning to the right channels that will target the right audience with the right messaging, including advertising/PR, social media management, websites/search engine optimization and partnerships/sponsorships.
Prior to joining Topco, Jenny served in a variety of Marketing and Brand roles for True Value, Ace Hardware, and McDonald’s Corporation. Jenny earned her Bachelor of Arts degree in Business Administration from Illinois Wesleyan University and then attended Parsons, the New School of Design in New York City, where she received an Associate Degree in Applied Science in Fashion Marketing. Jenny also holds a certification in Digital Marketing Strategies from Northwestern University’s Kellogg School of Management.